Ravner
The effective way to increase your LinkedIn page followers, fast.
Having a LinkedIn community for your company page is important. It means you have an audience ready for whatever messages you want to...
Daniel Ravner
- Mar 15, 2021
- 2 min
Your client doesn't want the best
In marketing, we are tempted to find a way to display our product as the best there is (i.e., the best for a certain need, the best for a...
Ravner
- Feb 2, 2021
- 2 min
Priming - How to Market Directly to the Subconscious
Researchers observed students taking an exam to see how many would cheat once the teacher left the room. They observed two classrooms...
Rachel Segal
- Jan 13, 2021
- 3 min
ABM: Why More B2B Companies Should Embrace It
Today, as more businesses are migrating online to meet consumer needs, B2B marketers continue to face the ever-growing challenge of...
Ravner
- Nov 26, 2020
- 2 min
People can't argue with how you feel
How can you get someone who’s not willing to listen to listen? We’ve all been there, engaged in a heated political debate we can’t stand...
Ravner
- Oct 28, 2020
- 2 min
The Foot In The Door Technique
In a famous experiment conducted at Stanford in 1966, residents of a certain Californian neighborhood were asked to place a big sign on...
Ravner
- Aug 6, 2020
- 3 min
Loss Aversion in marketing
It is better to not lose $5 than to find $5
Ravner
- Apr 13, 2020
- 3 min
How to pitch investors
. Here are five things we learned that are worth taking into account when pitching an investor. (Everything here applies to a VC as well.)
Ravner
- Apr 1, 2020
- 2 min
Best Free-to-Use Image Sites
Marketing efforts require visuals to boost a message. The right image or video can upgrade your deck, raise your ad's conversion rates,...
Ravner
- Apr 17, 2019
- 3 min
Important Dates for your Marketing Calendar (US)
We’ve put together a list of important holidays and observances to consider as part of your content marketing plan. Not sure why it’s...