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    The effective way to increase your LinkedIn page followers, fast.
    Ravner
    • May 11, 2021
    • 2 min

    The effective way to increase your LinkedIn page followers, fast.

    Having a LinkedIn community for your company page is important. It means you have an audience ready for whatever messages you want to...
    0 comments
    Your client doesn't want the best
    Daniel Ravner
    • Mar 15, 2021
    • 2 min

    Your client doesn't want the best

    In marketing, we are tempted to find a way to display our product as the best there is (i.e., the best for a certain need, the best for a...
    0 comments
    Priming - How to Market Directly to the Subconscious
    Ravner
    • Feb 2, 2021
    • 2 min

    Priming - How to Market Directly to the Subconscious

    Researchers observed students taking an exam to see how many would cheat once the teacher left the room. They observed two classrooms...
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    ABM: Why More B2B Companies Should Embrace It
    Rachel Segal
    • Jan 13, 2021
    • 3 min

    ABM: Why More B2B Companies Should Embrace It

    Today, as more businesses are migrating online to meet consumer needs, B2B marketers continue to face the ever-growing challenge of...
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    Ten hard-learned B2B marketing tips
    Ravner
    • Dec 23, 2020
    • 4 min

    Ten hard-learned B2B marketing tips

    B2B Marketing tips
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    People can't argue with how you feel
    Ravner
    • Nov 26, 2020
    • 2 min

    People can't argue with how you feel

    How can you get someone who’s not willing to listen to listen? We’ve all been there, engaged in a heated political debate we can’t stand...
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    The Foot In The Door Technique
    Ravner
    • Oct 28, 2020
    • 2 min

    The Foot In The Door Technique

    In a famous experiment conducted at Stanford in 1966, residents of a certain Californian neighborhood were asked to place a big sign on...
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    Loss Aversion in marketing
    Ravner
    • Aug 6, 2020
    • 3 min

    Loss Aversion in marketing

    It is better to not lose $5 than to find $5
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    How to pitch investors
    Ravner
    • Apr 13, 2020
    • 3 min

    How to pitch investors

    . Here are five things we learned that are worth taking into account when pitching an investor. (Everything here applies to a VC as well.)
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    Best Free-to-Use Image Sites
    Ravner
    • Apr 1, 2020
    • 2 min

    Best Free-to-Use Image Sites

    Marketing efforts require visuals to boost a message. The right image or video can upgrade your deck, raise your ad's conversion rates,...
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    Important Dates for your Marketing Calendar (US)
    Ravner
    • Apr 17, 2019
    • 3 min

    Important Dates for your Marketing Calendar (US)

    We’ve put together a list of important holidays and observances to consider as part of your content marketing plan. Not sure why it’s...
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