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Our Behavioral Economics Edge
There are two reasons that motivate people to do anything: the right reason and the real reason. In the gap between them lies the branch of knowledge known as behavioral economics.
At Ravner, we apply behavioral economics-based insights into clients’ messaging and strategies. Our philosophy is that whatever marketing message you send out into the world, be it through a banner or a billboard, there’s always exactly one person at the receiving end. And this person is a wonderfully complex, not always rational human being.
Our knowledge stems from passion, ongoing education, and practical experience. Also, our award-winning venture The Perspective is based on psychological IP, and its effectiveness has been proven through IDC research.
We have a uniquely broad scope. Working with different clients across diverse industries allows us to continuously acquire the most up-to-date insights into varied yet industry-specific opportunities, benchmarks, modes of marketing, and strategies. We, therefore, specialize in bringing techniques from one industry to another, adapting them accordingly.