WORKSHOPS AND LECTURES
Workshops and presentations were held at London (Rose’ d'Or, Remix Summit, Ravensbourne University), Beijing (Lighthouse Nation), Sweden (SWIM), Copenhagen (TV Festival), New York (Future of Television Conference), Korea (Kocca) Israel, France (Mipcom), and many other locations, for organizations ranging from Columbia University to Google.
The Perspective and the Science of Opening Minds
Using The Perspective's origin story as a backdrop, this presentation discusses the phenomenon of filter bubbles and society’s increasing polarization. We explore the reasons people hold on to their opinions the way they do and then introduce five practical ways one can use to open people's minds to opinions different from their own. The principles are displayed in action as they relate to the digital product that is the site.
(We also offer a max 20-people workshop to complement the presentation). English
30 minutes. 22 marketing practical tips from across startups. These insights, all hard lessons from today's entrepreneurship battlefields, will be accompanied by relevant case studies. The fast pace presentation will touch on topics ranging from strategy to growth hacking, PPC, SEO and guerilla marketing.
(This presentation can be accompanied by a Q&A session or a hands-on workshop)
Marketing for Startups (Go to market)
A mediocre product with great marketing will do better than a great product with mediocre marketing. Get to know the venues through which people get to know about your startup. This presentation takes you from the process of creating a pitch to the budgeting and execution of a marketing strategy.
The A-Z of Digital for Television Folks
This seminar, intended for television and media professionals, aims to demystify the digital buzz words and supply television professional with a good grasp of the online universe, its workings and the possibilities it offers. The seminar covers topics such as: technology, distribution, marketing, e-commerce, viewership habits online, crowd sourcing, branded extensions and ends with a workshop. This is a tour guide of all places where online meets television. Afterwards, you still won't know how to program an app or manage a community, but you’ll know what you need and how to ask for it.
How We Tell Ourselves in Stories
Intended for the general audience, this six-hour program is all about revealing the codes that govern our culture. Be it on the news, in a reality show, plastered as advertisements or in chats around the water cooler, we tell ourselves in stories. Through the lecture, we unravel the basic principles that shape the stories that surround us and see how they manifest themselves in popular culture. You will never look at the TV or a newspaper in the same way again.
Going Out into the World
An academic course whose goal is to create projects that bring the students to be realized in the real world. The students are exposed to content from the world of marketing, content, financing and more while building their professional presence that is tested in the real world in a designated website, video channel on YouTube or blog. Read more
Events and hosting companies include:
Kocca (Korea) LighthouseNation (China) and Rose D'or (UK) engagements have been made possibe through out proud asscoiaction with: